[San Francisco? 1919]. Folded map, 21 x 28 inches. Promotional text printed on verso. Minor wear. Very good. Item #832
Map highlighting lots in the city Pacific Grove, on the Monterey peninsula, owned by the Del Monte Properties Co. and to be sold by auctioneers Barry & Austin with no reserve. The text printed on panels on the verso highlights this as a brilliant investment opportunity, particularly targeting the concept of the vacation rental:
“The country today is on the eve of tremendous prosperity and every city, large or small, will naturally feel the effect. Keep in mind that real estate is the safest and soundest investment you can possibly make. … Buy a lot in Pacific Grove at this sacrifice sale, build a small bungalow, live in it when you want to and rent the bungalow the rest of the year at a rental which will give you the use of the house free.”
Interestingly, the text notes that Liberty Bonds will be accepted at par value as forms of payment. The map shows lots for auction in red, with a tidy block fronting Monterey Bay. An attractive map depicting the post-war real estate boom in California, leading into the Roaring 20s. We locate four copies in OCLC -- at Yale, California Historical, UC Berkeley, and UC Santa Cruz.