Grand Opening of the New Weatherly Funeral Home Serving Central, South and Southwestern Alabama...[cover title]

Birmingham: Rapid Printing Co., [1954]. 20pp. Original pictorial self wrappers, stapled. Minor edge wear and soiling. Occasional blue ink editorial notations to text. Very good. Item #3483

A proof copy of a profusely-illustrated program advertising the grand re-opening of an African-American-owned funeral home in York, Alabama. The text includes a short note on the owner of the funeral home, James R. Weatherly, an "In Memoriam" to his father, Dr. R.W. Weatherly, information about the services of the funeral home, a "Brief History," scenes of the interior of the home, a program of the activities of the dedication ceremony, and more. The numerous photographs illustrating the work picture James Weatherly, his father, other employees of the funeral home, numerous scenes inside the home, as well as photographs of the members of the Alabama Colored Funeral Directors Association, the Sumter County Negro Business and Professional League, and other advertisers who occupy the last few pages. This copy of the program was likely a proof, evidenced by over a dozen editorial instructions on seven pages, striking out text, adding text, calling for additional illustrations, etc. The program is accompanied by the text block of another version of the program, markedly similar but without specific mention of the grand re-opening; this version was likely created for general advertising by the funeral home around the same time as the grand re-opening program. An ephemeral African American program from Alabama, with no copies in OCLC.

Price: $450.00