Amarillo, Tx. 1927. Six items, totaling pp., plus three transmittal envelopes. Previously folded. A few short separations and light wear. Light tanning. About very good. Item #289
A neat group of promotional material and letters from the Weepah-Tonopah Gold Mines Company, promulgated in the wake of a gold strike that triggered one of the last significant western gold rushes, after Frank Horton discovered a rich vein in a "badger hole" in early 1927 in Esmeralda County, Nevada. The promotional materials present here, one a folio-sized bifolium and the other a quarto broadsheet, enthusiastically advertise the prospect of guaranteed and instant wealth that would result from investment in the Weepah-Tonopah Company:
"Golden Weepah!! Gold! Precious gold in abundance!... Gold that is scooped up with a shovel! Gold that is raked up with the hands! Gold that was first discovered by a badger -- tiny animal of the desert -- and kicked out of the hole that was buried to make a more comfortable nesting place. Gold that was shoveled out of the badger hole and into sacks and assayed at $78,000.00 to the ton!... Golden Weepah! Until a few days ago a bleak, barren waste-land of Nevada. Today -- the golden spot in the sun of the universe."
The larger of the two promotional also contains excerpts from newspaper articles celebrating the richness of the strike and the continuing rush to the area by both companies and individuals, as well as two photographic reproductions of men at the original discovery site. The Weepah-Tonopah company, evidently founded directly in the wake of the discovery, controlled eighty acres of land that it claimed was "about 3200 feet from the Horton glory hole," and advertised itself through the Cortez Brokerage Company in Amarillo, Texas. Through them, the promotional material reached one Robert Henry Lewis of Sparta, Georgia, who read that Cortez, "Suddenly find ourselves in possession of the most wonderful privilege, in our opinion, and in the opinion of men of good judgment, that has come -- or will come out of the amazing Weepah gold strike," and was offering discounted shares in the venture.
The advertising was successful, as a second letter indicates that shares would be issued to Lewis shortly, and indeed the material is accompanied by Lewis' stock certificate for 250 shares in Weepah-Tonopah. The immediate riches were less forthcoming, however, as a third letter from Cortez admits that, "All Weepah issues have been showing some weakness, which we believe has been due to the extremely hot summer and the difficult way of shipping the ore. With the installation of a mill we believe all Weepah issues will take a new life... and under the present conditions advise you to hold your stock."