San Antonio: Gebhardt Chili Powder Company, 1923. 32pp. Original pictorial wrappers, stapled. Minor wear at edges and spine ends; slight oxidation around staples. Light dust soiling and tanning. Very good plus. Item #2010
A colorful and attractive promotional cook book containing over thirty recipes for dishes utilizing Gebhardt's Eagle Chili Powder. William Gebhardt was a German immigrant to Texas who developed an interest in Mexican cooking and began to make his own chili powder for use in the kitchen of his New Braunfels saloon before opening a factory in San Antonio in 1908. The recipes here include several one would expect -- tamale pie, chile con carne, huevos con chile -- and some one might not, such as oyster dressing or "Mexican rabbit stew." The pamphlet also includes several illustrated advertisements for Gebhardt's canned products, including "deviled chili meat," "Mexican style beans," and canned spaghetti and chili with cheese, all of which relentlessly promise a "real Mexican tang."