Mexico City: [ca. 1952]. 30,pp. Small quarto. Original pictorial wrappers, stapled. Spine perishing; light wear and soiling to wraps. Brief, illegible manuscript annotation on front wrapper. Toning and scattered foxing internally. Good. Item #1765
Scarce illustrated pamphlet of recipes presented by the pioneering celebrity chef of Mexico, Josefina Velazquez de Léon, on her early television cooking show. "She remains the most important figure in Mexican gastronomy. From the 1930s through 1960s, she wrote and published more than 140 cookbooks (some say closer to 150) on topics ranging from cake decorating, flavorful low-cost meals, regional Mexican classics, and even launching a food business out of one’s home. She ran a successful cooking school in Mexico City, hosted her own TV show, wrote a magazine column, and appeared on the radio. She was the original Mexican celebrity chef, and you could, at one point, find her books in nearly every middle-class home" - Téllez.
Velazquez's program, "El Menu de la Semana," was the first cooking show on Mexican television. The present pamphlet contains ten photo-illustrated recipes from her show, including "huevos para vigilia," "carne moldeada," and "pastel imitando un queso," as well as numerous advertisements for her other publications, kitchen utensils, and cooking school courses. We locate issues of this series at five U.S. institutions.
Lesley Téllez, "The Forgotton Legacy of Mexico's Original Celebrity Chef," Saveur, Mar. 2016.