[Buenos Aires]: 1939.  leaves, with twenty-one original photographs, each 7 x 9 inches, plus interleaved plastic guards. Oblong folio. Spiral wire bound, plastic and synthetic boards with decorative wire edges. Light wear and soiling at boards edges. Occasional light soiling internally. Photos crisp and clean, mounted directly to leaves. Very good. Item #1509
An attractive presentation album promoting the opening in 1939 of Falcon & Cia., the Argentinian distributor of Myrurgia, a Spanish perfumer and cosmetics manufacturer. Falcon & Cia.’s offices were located at 743 Juncal, in the same block with the iconic Palacio Estrugamou, a monumental and elaborate example of Parisian residential architecture in Buenos Aires. By contrast, the modernized headquarters of Falcon & Cia. are somewhat more functional, but still reflect a sleek Art Deco style. The present album mostly showcases the renovated interior, with modern open offices and architectural details, with Deco furniture and design elements. The lack of ornamentation on the columns, windows, and floors reflect the contemporary international style and perhaps also the economics of this period at the end of the Depression, just prior to the outbreak of World War II. This was also a time during which Spanish companies like Myrurgia expanded into South America in order to develop new markets and to manufacture their products locally, thereby avoiding the chaos of their Civil War. A neat and scarce photographic document of architectural style in Argentina in the late 1930s. Not in OCLC.