Los Angeles: C.B. Gentry Chili Powder Co., [ca. 1925]. pp. Narrow 16mo. Original color printed pictorial wrappers, stapled. Minor wear. Very good. Item #1331
“Mexican cooking has a style that is all its own. The secret is found in the use of the Chili Pepper. This spice is used in the homes of the lowliest peon and the richest aristocrat.” In addition to an introduction to the history, healthfulness, and manufacture of chili powder, this scarce promotional piece provides twenty-two recipes, including instructions for making Genuine Mexican Hot Tamales, Mexican Hash, Goulash Spanish, Chili Mac (With Spaghetti), and Mexican Salad. Founded by Charles B. Gentry in 1918, the C.B. Gentry Chili Powder Company was initially a selling agent for chili powder, chili pepper, paprika, and canned pimentos. Gentry’s widow operated the company as a sole proprietorship before marrying salesman George E. Clausen. Thereafter, Gentry, Inc. began producing dehydrated onion and garlic, first in Gonzales, California and later in Gilroy and Oxnard, before merging with Consolidated in 1951.